Milan, Italy

Roca returns to FuoriSalone 2023 with a pavilion by Benedetta Tagliabue- EMBT Architects re-experiencing nature and paying tribute to 20th-century Barcelona architecture.

Nutura takes visitors on a sinuous and multisensory journey between undulating wood and ceramic walls where pylons and shutters create a game of lights, shadows and textures.

A tribute to nature and the 20th century Barcelona Architecture, the pavilion perfectly integrates in the University’s Cortile d’Onore, surrounding and respecting an imposing Gingko Biloba tree.

For Benedetta Tagliabue, “Nutura can be enjoyed from the inside and from the outside. It is a place of peace, of rest, built with natural elements and discovered little by little. When you enter, it is like walking into a world that overlooks the sea, a world related to the Mediterranean Architecture of Coderch”.

The organic shapes and the combination of neutral colours, from the different tones of brown to the various shades of blue, are reminiscent of the land and the sea. “Echoes of the Mediterranean”, Benedetta Tagliabue says “elements of nature with which visitors slowly interact”.

The selection of colours for the ceramics features allegorical drawings of Nu and Tura products. Following the design of Benedetta Tagliabue – EMBT Architects, Ceràmica Cumella, in collaboration with the Architecture Institute IAAC (Instituto de Arquitectura Avanzada de Cataluña), combines traditional craftsmanship with technology.

A sea of floating letters on the ground can be discovered as the visitor walks through the space, or from a different vantage point, revealing a message hidden on the floor. The path culminates in a kind of square, where the visitor can relax and enjoy the view over the beautiful Renaissance Cortile d’Onore.

The natural materials contrast with a digital creation by the 3D artists Julia Ippolito and Joe Mortell, under the artistic direction of Isern Serra. “Mediterranean Metaverse: an oneiric journey “ transforms Nutura into an immersive experience while it presents a third bathroom collection, Ona, through a surrealist world of captivating images also inspired by the landscape, colours and light of the Mediterranean.

Nutura Pavilion – Roca
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