©Marcela Grassi
LOCATION
Barcelona, Spain
CLIENT
L'Oréal España, S.A.
DATE
2013
STATUS

The new L’Oréal Academy is located in a very important area of the city of Barcelona, on Corsega Street, 302, between Paseo de Gracia and Avenida Diagonal. The basic objective of the project was to positively impact the user, through a spectacular site that would provide good feelings, and respect the functional needs and practices of an academy of L’Oréal.

Its concept is based on overall beauty. Hair in particular, was the inspiring element to create a unique space of 1.100m2 spread over the ground floor and first floor. The ground floor houses a public program with the training rooms and the first floor contains a program that includes the offices and skincare.

The starting point was developing various collages to illustrate L’Oréal’s history along its hundred years of existence. The collages were composed of images and fragments of hair, scissors, women, trying to reveal the aspirations of the salon.

©Marcela Grassi
©Marcela Grassi
©Marcela Grassi
©Marcela Grassi
©Marcela Grassi
©Marcela Grassi